Each and Every Deodorant Review: Is It Worth Trying?

Each and Every is a "clean beauty" brand known for its all-natural deodorants. By positioning its products as gender-neutral, the brand has built a strong community of 122,000 followers on Instagram and has been featured in prominent publications such as InStyle, GQ, and People magazine.

Not sure if you’re ready to make the switch to natural personal care products? This review of Each and Every deodorants can help. We’ll take an in-depth look at the brand, its products, customer feedback, promotions, discounts, and more, to help you decide if this is the solution to body odor you’ve been searching for.

Overview of Each and Every

Each and Every was founded in Cincinnati, Ohio, in 2017 by Lauren Lovelady and Mikah Coffindaffer—two beauty industry veterans who were dissatisfied with the quality of the few natural deodorants available on the market at the time. Leveraging Mikah’s scientific expertise, they set out to create a completely "clean" and vegan product, without compromising on effectiveness.

The brand places a strong emphasis on ingredient transparency; in fact, every component used in its products has been verified as safe by the Environmental Working Group. Inclusivity is another priority for Each and Every: the brand’s very name reflects the gender-neutral vision upon which the company was built.

Before we dive into a detailed look at Each and Every’s best-selling products, let’s explore some of the brand’s pros and cons.

Benefits

1. All-natural deodorants, made without aluminum, parabens, synthetic substances, fragrances, or baking soda
2. Certified vegan, gluten-free, and 100% cruelty-free
3. All ingredients verified as safe by the EWG
4. "Conscious Club" rewards program offers a discount for both you and the person you refer to the brand
5. Save 15% on every order by signing up for the subscription program
6. "Best Sellers Set" allows you to try a variety of deodorants
7. Sustainable packaging and a recycling program available
8. 30-day money-back guarantee
9. Free shipping on orders of $50 or more

Cons

1. International shipping is not available
2. Some customers have reported difficulty dispensing the product
3. There is a risk that clothing could become stained due to the essential oils in the formula

Each & Every may have gained recognition for its deodorant, but the brand also offers body washes, body mists, gift sets, and miniature versions; it is clear that, for this company, smelling (and feeling) good is a priority. If this interests you, keep reading this review of the Each & Every deodorant to learn more.

Review of Each & Every Deodorants

Each & Every offers a selection of natural, fresh-scented deodorants, with fragrances ranging from citrus notes to the ever-popular unscented version. Read on for this review of Each & Every as we explore some of the brand’s best-selling products.

Review of the "Day Dream" Deodorant by Each and Every

If you enjoy fresh, citrusy scents, you’re going to love the "Day Dream" deodorant. By combining essential oils from lemon and orange peels with vetiver (a plant closely related to lemongrass), this deodorant offers a refreshing aroma—perfect for starting your day with a boost of energy.

Formulated without baking soda or synthetic fragrances, the "Day Dream" deodorant by Each and Every is suitable for sensitive skin. Plus, its sustainable, plant-based packaging lets you smell great without harming the environment—it’s a win-win!

You can purchase the "Day Dream" deodorant for $22 as a one-time buy, or opt for a subscription to receive a fresh one every 1 to 6 months—saving you 15% on every order.

Review of "Sunday Morning" by Each & Every

Energizing citrus notes and sophisticated lavender might seem like an unusual combination, but the "Sunday Morning" deodorant proves that you can enjoy the best of both worlds. This perfectly balanced formula offers the calm and freshness of lavender, paired with an invigorating array of scents that evoke a botanical garden.

Thanks to its high-quality natural ingredients—such as coconut oil, Dead Sea salt, and "earth wax"—Each & Every’s "Sunday Morning" deodorant keeps your skin in great condition while preventing unpleasant odors. You can purchase it for $22, or for $18.70 with a subscription.

Review of "Eternal Summer" by Each & Every

Can’t make it to the beach? The "Eternal Summer" deodorant will make you smell as if you’ve just stepped out of a beachside cabana, thanks to its invigorating, fresh scent with oceanic notes.

In addition to coconut and citrus essential oils, Each & Every’s coconut-lime deodorant contains vanilla extract, which adds a subtle, sweet finishing note. Like the brand’s other deodorants, it comes in a standard 2.5-ounce (approx. 71 g) size, though you can also opt for a 0.8-ounce (approx. 23 g) sample version by choosing "The Mini Edit."

The "Eternal Summer" deodorant is priced at $22 for a one-time purchase, or $18.70 if you subscribe.

Is Each and Every an all-natural deodorant?

Yes, Each and Every is an all-natural deodorant. All of their products are free from aluminum, parabens, synthetic fragrances, baking soda, gluten—in short, all those harmful ingredients you don’t want coming into contact with your skin.

Are all deodorants antiperspirants?

No, not all deodorants are antiperspirants. They take care of odors, but when it comes to wetness, you’re on your own!

Is Each & Every worth it?

After analyzing all aspects, we can confidently say that the brand Each & Every is indeed worth checking out. Their deodorants are "clean," vegan products, free from chemicals or additives that could irritate the skin. Furthermore, the brand offers a convenient subscription service, allowing you to receive their products with ease—no need to head to a store.

Each & Every’s commitment to "clean," all-natural personal care products makes it a standout within the current trend of conscious consumerism; so, even if you choose their unscented version, you are still contributing to a more sustainable future.

Where to buy Each & Every products

Are you eyeing a particular Each & Every deodorant, such as the lemon or black fir scent? Regardless of which one you’re looking for, you can purchase the brand’s products directly from their website, eachandevery.com, as well as on Amazon.

Frequently Asked Questions

Who owns Each & Every deodorants?

Mikah Coffindaffer and Lauren Lovelady are the co-founders and owners of Each & Every deodorants. Both previously worked at Procter & Gamble, where Lovelady served as a brand manager and Coffindaffer as an in-house scientist.

Where are Each & Every products manufactured?

According to the brand’s FAQ page, Each & Every products are manufactured in the United States. Unfortunately, no information is available regarding the exact location, supply chain, etc.

How long does Each & Every deodorant last?

Standard-sized Each & Every deodorants (2.5 oz / approx. 71 g) can last for up to 70 uses, or about 2 months. The mini versions are one-third the size of the standard ones; therefore, a set of four is estimated to last just under a month.